Company

  • Original Hui O He'e Nalu circa 1975

  • Eddie Rothman Pipeline

  • Eddie Rothman's Interview

  • Team Challenge Anyone!

  • Eddie Rothman Pipeline

Eddie Rothman

Founder

In the 70's, Eddie has been known to fight for the rights of local surfers and was tired of surfers & organizers from the US Mainland and Australia coming to the Islands taking all the waves and disrespecting the locals."

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Billy Blankenfeld

Founder

Billy Blankenfeld Born (1/16/1955) and raised in Kuliouou, Oahu Started surfing at 10 years old Surfing the north shore of Oahu since 14 years old Commercial Fisherman since 1978 Substance Abuse Counselor and Director of Induction for Habilitat since 2004

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Kawika Stant Sr.

Founder

Bio coming soon.

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Bryan Amona

Founder

Bio coming soon

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David Stant Jr

Founder

From Surf to Turf he says " I get to do what I love, coaching football and surfing. I love surfing during typhoon and, once we're done with practice, I'll go surf."

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Terry Ahue

Founder

In his early teen's back in the 70's Terry was a City and County of Honolulu lifeguard he enjoyed both saving lives and surfing some of the biggest waves in the world during his lunch breaks.

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Carlos Costa "Ozzy"

South America Division

Carlos "Ozzy" Costa was born in Brazil and moved to Hawaii when he was 18 years old. He has two passions in life: Surfing and Law Enforcement. Now at age 48, Ozzy has been living and surfing in Hawaii for the past 30 years and he is the first Brazilian to become a Police Officer in the history of HPD (Honolulu Police Department).

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Birth Of Da Company


DA HUI was born in Hawaii by a group of surfers, who were also known as the "black shorts". These are extreme and proud people who have strong feelings about the protection and preservation of the Hawaiian culture, and will stop at nothing to defend it.

Da Hui's clothing formation began with Eddie Rothman, Bryan Amona, Kawika Stant Sr. and Clyde Aikau. These strong & powerful surfers decided to be independent in creating their own range of garments to promote the pride and spirit of the Hawaiian people. For a long time, the black shorts were made by Quiksilver, but are now done by Da Hui. Da Hui uses the top of the line technology to create true innovation of quality products.

Our Vision as a clothing company is to protect the Hawaiian culture, provide respect and understanding of the ocean. Our main focus is to become a "people's company" meaning, we provide products that every social group throughout the nation can relate to and enjoy. We, as embassadors of Aloha, support local talent to travel word wide and market our brand on a professional level and spread the Aloha. Da Hui supports all the right things for the right reasons. We do all kinds of events that benefit the people of the islands and bring people from all around the world together to have a good time. Our message is to bring back what was rightfully and peacefully ours, creating a network of people coming together to form Da Hui.

HUI O HEE NALU


The Hui O He'e Nalu, which literally means "Club of Wave Riders", was officially established in 1975 by a core group of North Shore waveriders to protect the rights of hawaiians and local surfers. Over the years, the club's atmosphere has become more family (or "Ohana") oriented with positive community related goals. Generally known as DA HUI (Da is Pidgin English for "the", and Hui in this instance meaning "club" or "clan"), the present members, who value Da Hui's traditions, are also great ocean sportsmen & women who demand respect for the protection of the island's environment (focused on the land and the ocean) and for the Hawaiian culture and its traditions.

The Hui O He'e Nalu has several community events during the year such as: Da Hui Backdoor Shootout in Memory of Duke Kahanamoku, Da Hui Pipeline Warriors, Da Hui Easter Egg Hunt, Hui O He'e Nalu 4th of July Independence Day Paddleboard Race, Da Hui Bash and Da Hui North Shore Beach Clean Up.

At this time the Hui O He'e Nalu is based on about 400 active members all living in Hawaii, Tahiti, or other Pacific Islands. Presently, Hui O He'e Nalu membership is closed, and club meetings take place on the North Shore every second Saturday of each month.

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